Senior Copywriter, AI & Category Narrative

About Assured: Assured is on a mission to modernize insurance. Claims processing (i.e., should we pay this claim?), while often overlooked, is the foundation of the entire industry. It's currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. Assured provides large insurers with the software solutions they need to win in a modern, technology-driven world — from self-service claim-filing software to backend fraud detection, powering claims processing for some of the largest insurers in the world. About the Role: We are looking for a Senior Copywriter, AI & Category Narrative — a writer who is genuinely expert in AI and can make agentic AI, frontier models, and LLM-powered systems legible, credible, and compelling to the people who run claims at the largest US carriers. Assured sells to the top P&C carriers that own roughly 98% of the nation's claims volume. The capability and the proof are real; the writing that carries it to the market is the multiplier. This is a craft-and-substance role that complements the Content Strategist: the strategist sets the plan and the calendar; you go deep on the subject matter and write the words. You will turn complex technical capability into thought leadership, explainers, web and product copy, social, and the ghostwritten point of view that builds the category. You write for a skeptical, senior, regulated audience, earning their trust because you understand what you're writing about. You will partner with the Content Strategist, the CEO/founder, and the rest of the Marketing organization, and operate inside carrier compliance norms on everything that leaves the building. What You'll Do: Be the expert writer on AI: Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise — copy that holds up with technical readers (CIOs and CAIOs) and lands with claims executives who are not Carry the category narrative: Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces the market, press, and analysts recognize as Assured's Write across every surface: Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content in one consistent, credible voice Ghostwrite the point of view: Partner on the CEO and founder voice — drafting POV, op-eds, posts, and talk tracks that make the founder a leading voice in insurance AI Make the complex clear: Work with product and PMM teams to understand capability deeply and turn it into language that is precise, vivid, and free of hype Complement the Content Strategist: Take the strategy and calendar and make it real on the page — owning drafts end to end, from brief to publish-ready copy Own the blog: Write and ship a steady stream of blog posts and articles that build Assured's organic authority in the category Raise the bar on quality: Set and hold a high editorial standard for accuracy, voice, and clarity Keep it compliant: Write inside carrier anti-bribery and compliance norms, checking claims and substantiation before anything goes out

What You Bring: 5–8+ years as a copywriter or content writer (senior IC to lead level), with a portfolio of published work you wrote yourself Genuine subject-matter command of AI — agentic AI, frontier models, and LLMs for enterprise — demonstrated through writing that technical readers respect A track record of writing for B2B, enterprise, or technical audiences, making complex capability clear and persuasive Exceptional writing range: thought leadership and long-form, plus crisp web, product, and social copy in a single coherent voice Comfort going deep with product and engineering to learn a hard subject, with the judgment to write about it without hype An individual maker who wants to write — not manage a team or run an agency Based on the U.S. West Coast Insurance, fintech, or another regulated/enterprise domain a plus; if not, genuine enthusiasm to learn the claims world fast Experience writing inside an early-stage or high-growth startup — comfortable with ambiguity, fast iteration, and building from scratch High ownership and low ego — does the thinking and the writing, sweats every word